Marketing Strategy

Marketing Strategy classroom slides organized in four main sections: 

1. Fundamentals of Marketing Strategy. Section includes analytical tools designed to address the four strategic problems listed above. 

2. Customer-Based Value. Section includes tracking and building customer-lifetime-value and customer-portfolio-value through engagement across customer stages of acquisition, expansion, retention, and contagion. 

3. Innovation-Based Value. Section includes tools for developing and launching new offerings and integrating products with services to create a sustainable competitive advantage. 

4. Strategy Integration and Execution. Section includes empirical analysis of data, business  cases, team competition in a simulated business environment, and a team consulting project.