Our Events
Understanding and Designing Effective Loyalty Programs
Date & Time: July 15, 2019, from 6:00pm to 9:30pm
Location: Dempsey 104, University of Washington
Cost: $375
This invitation-only workshop will 1) present the framework’s major features, 2) ground the discussion in the research and literature and 3) provide audience members the opportunity to apply the framework to two case studies. By comparing their own analysis and recommendations to those that were actually delivered, attendees will leave with insight to enhance loyalty program design and delivery.
Intelligent Marketer's Guide to Privacy and Big Data
Date & Time: August 15, 2019 from 6:00pm to 9:30pm
Location: Dempsey 104, University of Washington
Cost: $375
This invitation-only workshop will 1) present the framework’s major features, 2) ground the discussion in the research and literature, and 3) provide audience members the opportunity to apply the framework to their firm.