Collaborative Research & Consulting
SAMS InstituteTM sponsors a project with Microsoft on Privacy
From Privacy Vulnerability to Privacy Resilience
Collaborative Option
Leverage sales and marketing professors in collaborative projects to improve business performance:
- Low cost as professors work in exchange for access to emerging problems and data for academic research
- Research done with NDA, masking firm’s identity and key information, but data are used in academic research
Consulting Option
Alternatively, leverage sales and marketing professors for consulting projects to improve business performance:
- Research done with NDA and data are not used in academic research
- Higher cost than collaborative option but billed at about 50% of typical consulting company
Both options give access to state of the art analysis techniques and professors with specialty expertise.
Expertise and Past Projects Include:
- Acquisition, expansion, and retention (AER) strategies
- Branding strategies
- Building customer centricity
- Building customer loyalty
- Choice models, conjoint analyses, cluster analyses, response models
- Customer engagement strategies
- Data analytics and big data analyses
- Designing and implementing loyalty programs
- Digital marketing
- Healthcare marketing
- Marketing and product innovation
- Marketing strategy
- Measuring and improving customer lifetime value (CLV)
- Privacy-based marketing strategies
- Relationship marketing strategies
- Sales and channel strategies
- Sales and marketing audits
The researchers from the SAMS Institute have worked on a number of big data analytics projects at Microsoft, and I have been impressed with the quality of their modeling and business understanding. I think many insights organizations could benefit from partnering with researchers from leading universities.
I especially like how SAMS is able to align international researchers with deep knowledge about our specific research questions, rather than using the same researcher for every business problem. It helps us access thought leadership across multiple domains.
