Teaching Resources

Filter By:

Marketing Analytics Based on First Principles

Robert W. Palmatier, J. Andrew Petersen, Frank GermannAn introduction to marketing analytics based on the First Principles of Marketing approach. The materials can support classes focused solely on marketing analytics at both the undergrad and graduate levels or as a supporting book for other more topical classes (e.g., marketing strategy, sales management, digital marketing) that need to utilize some marketing analytical techniques relevant to a specific problem.View Resources

Marketing Channel Strategy: An Omni-Channel Approach, 9th ed.

Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary New 9th edition book and over 500 slides for use in a marketing channels, distribution channels, B2B marketing, and retailing classes. Good for undergrad, MBA, or master’s class.View Resources

Marketing Strategy

Conor Henderson, PhDOver 250 classroom slides for an undergraduate Marketing Strategy quarter-long course addressing four fundamental problems: customers are different, customers change, competition reacts, and resources are limited. Includes course syllabus and sample class project. View Resources

Marketing Strategy & Marketing Analytics

Robert W. Palmatier, Shrihari SridharMarketing strategy class based on First Principles and data analytics. Good for undergrad, MBA, or master’s classes. Integrates well with Markstrat.View Resources

Relationship Marketing in the Digital Age

Robert W. Palmatier, Lena SteinhoffGood materials (99 slides) to add to a marketing management or strategy class to give students insights into relationship marketing theory and strategies to help improve a firm’s performance. Good for undergrad, MBA, or master’s class.View Resources

The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust

Robert W. Palmatier, Kelly D. MartinGood materials to add to a data analytics or marketing management class to give students insights into how big data and privacy can help or hurt a firm’s marketing efforts. Good for undergrad, MBA, or master’s class.View Resources