Teaching Resources

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Marketing Strategy & Marketing Analytics

Robert W. Palmatier, Shrihari Sridhar Marketing strategy class based on First Principles and data analytics. Good for undergrad, MBA, or master’s classes. Integrates well with Markstrat. View Resources

Relationship Marketing in the Digital Age

Robert W. Palmatier, Lena Steinhoff Good materials (99 slides) to add to a marketing management or strategy class to give students insights into relationship marketing theory and strategies to help improve a firm’s performance. Good for undergrad, MBA, or master’s class. View Resources

The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust

Robert W. Palmatier, Kelly D. Martin Good materials to add to a data analytics or marketing management class to give students insights into how big data and privacy can help or hurt a firm’s marketing efforts. Good for undergrad, MBA, or master’s class. View Resources