Our Researchers
Silvio Abrahão Laban Neto, PhD
University: Insper
Email: SilvioALN@insper.edu.br | Phone: +55-11-4504-2708 | Web
Research Focus: marketing strategy, marketing channels, relationship marketing, sales management, retail management
Industry Focus: distribution, B2B firms in various industries, retail
Son Lam, PhD
University: University of Georgia
Email: sonlam@uga.edu | Phone: 706-542-4531 | Web
Research Focus: sales management, marketing strategy implementation, internal marketing, corporate and brand identity
Industry Focus: distribution, B2B firms in various industries
Justin M. Lawrence, PhD
University: Oklahoma State University
Email: lawrence@okstate.edu | Phone: 517-432-6469 | Web
Research Focus: B2B marketing, sales force structure, online and multi-channels strategy, empirical modeling
Industry Focus: B2B and Sales Knowledge Expert
Ju-Yeon Lee, PhD
University: Iowa State University
Email: leejy@iastate.edu | Phone: 515-294-5402 | Web
Research Focus: Marketing strategy, customer centricity, political marketing strategy, marketing channels, empirical modeling
Industry Focus: Business-to-government (B2G), business-to-business (B2B)
Seoungwoo Lee, PhD
University: Tulane University
Email: slee35@tulane.edu | Phone: 504-314-2468 | Web
Research Focus: product versioning and upgrading, platform, crowdfunding, loyalty program
Industry Focus: mobile apps, technology, retail
Fine F. Leung, PhD
University: The Hong Kong Polytechnic University
Email: fine.leung@polyu.edu.hk | Phone: +852-3400-3952 | Web
Research Focus: Marketing strategy, influencer marketing, customer relationship
Industry Focus: Various industries
Shibo Li, PhD
University: Indiana University
Email: shili@indiana.edu | Phone: 812-855-9015 | Web
Research Focus: Consumer dynamics, digital marketing, shopper marketing, marketing analytics, customer relationship management
Industry Focus: e-commerce, mobile commerce, retailing, services, technology
David Yanzhi Li, PhD
University: City University of Hong Kong
Email: yanzhili@cityu.edu.hk | Phone: +852 34427253 | Web
Research Focus: Decision analytics for marketing, logistics, and supply chain
Industry Focus: Various industries
Yexin Jessica Li, PhD
University: University of Kansas
Email: Jessica.Li@ku.edu | Phone: 607-339-9364 | Web
Research Focus: Customer experience, corporate social responsibility, nonprofit marketing, business ethics
Industry Focus: Various industries, including B2C and nonprofit
Ding Ma, PhD
University: City University of Hong Kong
Email: dingma@cityu.edu.hk | Phone: +852 34425408 | Web
Research Focus: Branding, social media, public policy
Industry Focus: Various industries
Girish Mallapragada, PhD
University: Indiana University
Email: gmallapr@indiana.edu | Phone: 812-856-1970 | Web
Research Focus: Marketing Channels, Innovation
Industry Focus: Various Industries
Detelina Marinova, PhD
University: University of Missouri
Email: marinovad@missouri.edu | Phone: 573-884-8052 | Web
Research Focus: Sales and Service Interactions, Email and Webchat selling, Unstructured Textual and Audio Data Analysis
Industry Focus: B2B, service, healthcare, logistics, retail
Greg Marshall, PhD
University: Rollins College and Aston Business School
Email: gmarshall@rollins.edu | Phone: 407-691-1150
Research Focus: Salesperson performance, sales organization effectiveness, technology impact on selling strategy, sales and marketing interface
Industry Focus: B2B, various industries
Kelly D. Martin, PhD
University: Colorado State University
Email: kelly.martin@colostate.edu | Phone: 970-491-7269 | Web
Research Focus: marketing ethics, privacy, consumer well-being
Industry Focus: various industries
Marc Mazodier, PhD
University: ESSEC Business School
Email: mazodier@essec.edu | Phone: +33 664712463 | Web
Research Focus: Marketing communication strategy, advertising, sponsorship, brand management
Industry Focus: Various industries, including beauty, entertainment, and sports
Leigh McAlister, PhD
University: University of Texas at Austin
Email: leigh.mcalister@mccombs.utexas.edu | Phone: 512-471-1128 | Web
Research Focus: Ability of Marketing Actions to Influence the Firm’s Stock Market Value
Industry Focus: Various Industries
Martin Mende, PhD
University: Florida State University
Email: mmende@fsu.edu | Phone: 850-644-7897 | Web
Research Focus: services, relationship marketing, well-being, health and financial services, transformative services research, technology
Industry Focus: various, services, business to consumer, medical/health related, financial services, insurance
Fred Miao, PhD
University: University of Texas at Arlington
Email: fred.miao@uta.edu | Phone: 817-272-0532 | Web
Research Focus: Business-to-business sales management, retail sales management, inter-firm marketing strategy
Industry Focus: Various industries
Vikas Mittal, PhD
University: Rice University
Email: vm2@rice.edu | Phone: 713-348-6254 | Web
Research Focus: Customer Satisfaction, Customer-Focused Strategy, Customer-Decision Processes
Industry Focus: B2B, Healthcare, Financial Services, Energy, Retailing, Online-Services
Jordan W. Moffett, PhD
University: University of Kentucky
Email: JWMoffett@uky.edu | Phone: 337-802-5979 | Web
Research Focus: marketing strategy, relationship marketing, customer-firm communication, social media, customer engagement
Industry Focus: retail, services, business-to-business
Feisal Murshed, PhD
University: Kutztown University of Pennsylvania
Email: murshed@kutztown.edu | Phone: 610-683-4712 | Web
Research Focus: sustainability and CSR, marketing strategy, experiential branding, sales force management
Industry Focus: business-to-business, consumer market, service, retail, e-tail
Hyoryung Nam, PhD
University: University of Washington Bothell
Email: hnam1@uw.edu | Phone: 425-352-5268 | Web
Research Focus: social media analytics, big data analytics, marketing-finance interface, and innovation
Industry Focus: e-commerce, technology
Esterina Nervino, PhD
University: City University of Hong Kong
Email: e.nervino@cityu.edu.hk | Phone: +852 34428732 | Web
Research Focus: Social semiotics, branding, advertising, retail experience, ESG
Industry Focus: Luxury retail, hospitality and tourism
Scott Neslin, PhD
University: Dartmouth
Email: scott.neslin@dartmouth.edu | Phone: 603-646-2841 | Web
Research Focus: CRM, database marketing, multichannel, loyalty programs, marketing ROI, internet marketing, sales promotions
Industry Focus: various industries including services, retail; e-tail, consumer packaged goods
Jian Ni, PhD
University: Johns Hopkins University
Email: jni@jhu.edu | Phone: 410-234-9430 | Web
Research Focus: Healthcare, financial service
Industry Focus: Emerging markets
Robert Palmatier, PhD
University: University of Washington
Email: palmatrw@uw.edu | Phone: 206-913-3388 | Web
Research Focus: marketing strategy, sales channels, relationship marketing, loyalty programs
Industry Focus: business-to-business, technology, service, retail
Jane Park, PhD
University: City University of Hong Kong
Email: janepark@cityu.edu.hk | Phone: +852 34427501 | Web
Research Focus: Prosocial behavior, charitable giving, decision making, social influences
Industry Focus: Various industries
Chirag Patel, PhD
University: Grenoble Ecole de Management, France
Email: chirag.patel@grenoble-em.com | Phone: +33476706531 | Web
Research Focus: Radical innovation, organizational learning, crowdsourcing
Industry Focus: various industries
Adithya Pattabhiramaiah, PhD
University: Georgia Tech
Email: adithya.pattabhi@scheller.gatech.edu | Phone: (404) 385 3038 | Web
Research Focus: two-sided markets, social networks, media markets, pricing, information economics
Industry Focus: Media and Entertainment, Social and eCommerce Markets, Sports, Technology Products
Koen Pauwels, PhD
University: Northeastern University
Email: koen.h.pauwels@gmail.com | Phone: 617-373-3260 | Web
Research Focus: Marketing effectiveness, offline and online synergy, analytics
Industry Focus: Durables, fast moving consumer goods, online services
J. Andrew Petersen, PhD
University: Penn State University
Email: jap57@psu.edu | Phone: 814-863-1988 | Web
Research Focus: customer relationship management, marketing metrics, marketing analytics, product returns, customer referrals and references, customer loyalty programs
Industry Focus: business-to-consumer, business-to-business, non-profit
Ye Qiu, PhD
University: Tongji University
Email: tif2408@gmail.com | Phone: +86 021 65982339 | Web
Research Focus: Pricing, advertising, consumer search, e-commerce
Industry Focus: Various industries
Werner Reinartz, PhD
University: University of Cologne
Email: werner.reinartz@uni-koeln.de | Phone: +49-221-4705751 | Web
Research Focus: Marketing strategy, CRM, retailing, digital transformation
Industry Focus: Retail, services, B-to-B, digital
Anne L. Roggeveen, PhD
University: Babson College
Email: aroggeveen@babson.edu | Phone: 781-239-4289 | Web
Research Focus: Retail management, pricing, experiments, services
Industry Focus: Retail, services
Roland Rust, PhD
University: University of Maryland
Email: rrust@rhsmith.umd.edu | Phone: 301-405-4300 | Web
Research Focus: Adaptive personalization, Managing in the era of artificial intelligence
Industry Focus: Service industries
Oliver J. Rutz, PhD
University: University of Washington
Email: orutz@uw.edu | Phone: 206-221-1856 | Web
Research Focus: e-commerce, search engine marketing, display advertising, social media metrics
Industry Focus: various industries
Alok R. Saboo, PhD
University: Georgia State University
Email: asaboo@gsu.edu | Phone: 404-413-7602 | Web
Research Focus: Innovation, Social Media, Mergers & Acquisitions, Marketing-Mix Effectiveness, Entrepreneurship
Industry Focus: High-tech industries, Pharmaceuticals, Business-to-Consumer, Business-to-Business
Stephen Samaha, PhD
University: University of Washington
Email: ssamaha@u.washington.edu
Research Focus: Customer analytics, Bayesian, meta-analyses, and dynamics models
Industry Focus: Financial, retail, services, and B2B markets
Maura L. Scott, PhD
University: Florida State University
Email: maura.scott@fsu.edu | Phone: 850-644-6554 | Web
Research Focus: consumer psychology; consumer well-being, health, and wellness; consumer-technology interactions; psychology of money and consumer financial decision making; premium and luxury brands
Industry Focus: various, business to consumer, medical, financial services, consumer packaged goods
Denish Shah, PhD
University: Georgia State University
Email: shah@gsu.edu | Phone: 404-413-7694 | Web
Research Focus: Marketing strategy, Marketing-technology-performance interface, Customer relationship management
Industry Focus: Various industries
Amalesh Sharma, PhD
University: Texas A&M University
Email: asharma14@gsu.edu | Phone: 404-838-0658 | Web
Research Focus: Marketing Strategy, New Product, Network Theory
Industry Focus: Pharmaceutical, Services, CPG
Minkyu Shin, PhD
University: City University of Hong Kong
Email: minkshin@cityu.edu.hk | Phone: +852 34428391 | Web
Research Focus: online job matching platform, ridesharing platform, gig economy
Industry Focus: Various industries
Jeffrey D. Shulman, PhD
University: University of Washington
Email: jshulman@uw.edu | Phone: 206-221-4804 | Web
Research Focus: Pricing, return policies, public-private collaboration
Industry Focus: B2B and cloud computing
Eugene Sivadas, PhD
University: University of Washington
Email: sivadas@sfsu.edu | Phone: 253-692-4707 | Web
Research Focus: Inter-firm and Consumer Relationships, Construct Measurement, Citation Analysis
Industry Focus: Business-to-Business, Services, Health Care
Jane So, PhD
University: City University of Hong Kong
Email: janeso@cityu.edu.hk | Phone: +852 34428667 | Web
Research Focus: Emotion and well-being, financial well-being, consumer reviews
Industry Focus: Various industries
Camilla Eunyoung Song, PhD
University: City University of Hong Kong
Email: eunysong@cityu.edu.hk | Phone: +852 34425749 | Web
Research Focus: Mobile marketing, mobile consumer behavior, digital marketing
Industry Focus: Various industries
Ashish Sood, PhD
University: University of California Riverside
Email: Ashish.Sood@ucr.edu | Phone: 678-205-9931 | Web
Research Focus: High technology markets, marketing strategy, marketing-finance interface, marketing metrics, emerging markets, patents, social media and advertising
Industry Focus: Various, Business-to-consumer, business-to-business
Alina Sorescu, PhD
University: Texas A&M University
Email: asorescu@tamu.edu | Phone: 979-862-3043 | Web
Research Focus: Innovation, Branding, Business Models
Industry Focus: Consumer packaged goods, Pharmaceutical, High tech
Shrihari (Hari) Sridhar, PhD
University: Texas A&M University
Email: ssridhar@mays.tamu.edu | Web
Research Focus: marketing-mix effectiveness and resource allocation, advertising, marketing strategy
Industry Focus: media markets, business-to-business, retailing and technology sectors
Lena Steinhoff, PhD
University: University of Rostock, Germany
Email: lena.steinhoff@uni-rostock.de | Phone: +49-381-498-40-90 | Web
Research Focus: Loyalty programs, customer loyalty, online relationships, relationship marketing, service management
Industry Focus: Business-to-consumer, services, and retail markets