Our Researchers
Raj Agnihotri, PhD
University: Iowa State University
Email: Raj2@iastate.edu | Phone: 515-294-0475 | Web
Research Focus: Sales Process Digitalization, Salesforce Competitive Intelligence, Sales-Service Ambidexterity, Sales in Emerging Markets
Industry Focus: B2B, High-Tech, and Financial Services
Denni Arli, PhD
University: Griffith University
Email: d.arli@griffith.edu.au | Phone: +61-7-37357126 | Web
Research Focus: Online relationship marketing, marketing strategy, social marketing
Industry Focus: e-commerce, not-for-profit
Sundar G. Bharadwaj, PhD
University: University of Georgia
Email: Sundar@uga.edu | Phone: 706-542-3771 | Web
Research Focus: Marketing strategy, marketing-finance interface, marketing metrics, customer solutions, marketing transformation for digital environments, purpose driven branding
Industry Focus: Business-to-consumer, business-to-business, non-profit
Dipayan Biswas, PhD
University: University of South Florida
Email: dbiswas@usf.edu | Phone: 813-974-5986 | Web
Research Focus: Retail Atmospherics, Food Marketing, Sensory Marketing
Industry Focus: Restaurants, Retail Stores, Services (Hotels, Airports)
Alexander Bleier, PhD
University: Frankfurt School of Finance & Management
Email: a.bleier@fs.de | Phone: +49-69-154008-817 | Web
Research Focus: marketing strategy, e-commerce, targeting and personalization, advertising, customer relationship management
Industry Focus: various industries
Chris Blocker, PhD
University: Colorado State University
Email: chris.blocker@colostate.edu | Phone: 970-491-6883 | Web
Research Focus: Customer value measurement, customer experience, services, sales, social enterprise, societal well-being, Transformative Service Research
Industry Focus: B2B Services, High-Tech industries, Non-Profit
Abhishek Borah, PhD
University: INSEAD
Email: abhishek.borah@insead.edu | Phone: +33-1-60-72-4459 | Web
Research Focus: social media, internet, innovation, textual data, time series analysis
Industry Focus: technology
Michael Brady, PhD
University: Florida State University
Email: mbrady@fsu.edu | Phone: 850-644-7853 | Web
Research Focus: frontline service exchanges, service strategy, service employees
Industry Focus: service, retailing, e-commerce
Christian Brock, PhD
University: University of Rostock
Email: christian.brock@uni-rostock.de | Phone: +49-381-4984370 | Web
Research Focus: Complaint management, multichannel management, customer experience
Industry Focus: Retailing, services
Gregory Carpenter, Ph.D.
University: Northwestern University
Email: g-carpenter@kellogg.northwestern.edu | Phone: 847-491-2717 | Web
Research Focus: Marketing strategy, market orientation, corporate culture, and chief marketing officers, brand differentiation
Industry Focus: B2B, healthcare, technology, and artisanal brands
Jinjie Chen, PhD
University: City University of Hong Kong
Email: jinjchen@cityu.edu.hk | Phone: +852 34422002 | Web
Research Focus: Promotion Design, branding, targeting and segmentation, consumer research
Industry Focus: Various industries
Fanny Cheung, PhD
University: City University of Hong Kong
Email: mkfach@cityu.edu.hk | Phone: +852 34427893 | Web
Research Focus: Cultural advertising, service internationalization
Industry Focus: Various industries
Pradeep K. Chintagunta, PhD
University: University of Chicago
Email: Pradeep.chintagunta@chicagobooth.edu | Phone: 773-316-7151 | Web
Research Focus: Measuring effectiveness of salesforce activities; Understanding the effects of changes in strategy on firm outcomes
Industry Focus: Small businesses, pharmaceutical, technology products, online businesses
Jeonghye Choi, PhD
University: Yonsei University
Email: jeonghye@yonsei.ac.kr | Phone: +82-2-2123-6575 | Web
Research Focus: Omnichannel Retailing, Mobile Applications, Log Data Analytics, Field Experiments
Industry Focus: Gaming, Cosmetics, Pharmaceutical, Financial, Luxury Brands
Danny P. Claro, PhD
University: Insper
Email: dannypc@insper.edu.br | Phone: +55-11-4504-2419 | Web
Research Focus: relationship marketing, sales management, social networks, marketing analytics
Industry Focus: service, distribution, retailing, e-commerce in various industries
Andrew T. Crecelius, PhD
University: Iowa State University
Email: acreceli@iastate.edu | Phone: 515-294-4141 | Web
Research Focus: sales management, multichannel management, buyer-seller relationships, organizational buying, social networks
Industry Focus: business-to-business, retail, financial services
Marnik G. Dekimpe, PhD
University: Tilburg University (The Netherlands) and KU Leuven (Belgium)
Email: m.g.dekimpe@uvt.nl | Phone: 31-13-466-3423 | Web
Research Focus: Retail competition; Private-label success; Marketing-mix effectiveness; Loyalty Programs; Product-harm crises
Industry Focus: Retailing, distribution, consumer-packaged goods
Stylianos Despotakis, PhD
University: City University of Hong Kong
Email: sdespota@cityu.edu.hk | Phone: +852 34429969 | Web
Research Focus: Ad auctions, online advertising, online markets
Industry Focus: Various industries
Timo Dietrich, PhD
University: Griffith University
Email: t.dietrich@griffith.edu.au | Phone: +61 45 22 711 79 | Web
Research Focus: Engagement, Social Marketing, Digital Marketing, Gamification, Behaviour Change Marketing
Industry Focus: Health, Technology, Finance
Andreas Eggert, PhD
University: University of Paderborn/Germany and Newcastle University/UK
Email: andreas.eggert@wiwi.upb.de | Phone: +49-5251-60-20-85 | Web
Research Focus: relationship marketing, service transitions, sales management, loyalty programs
Industry Focus: business-to-business, technology, and service markets
Eric Fang, PhD
University: University of Illinois Urbana-Champaign
Email: erfang@illinois.edu | Phone: 217-265-0683 | Web
Research Focus: marketing strategy, business innovation, business model development
Industry Focus: China, high-tech industries, consumer packaged goods
Hui Feng (Sophia), PhD
University: Iowa State University
Email: huifeng@iastate.edu | Phone: 515-294-3815 | Web
Research Focus: marketing strategy, marketing capabilities, marketing organization, chief marketing officer (CMO)
Industry Focus: various industries, including technology, medical and service
Ina Garnefeld, PhD
University: University of Wuppertal
Email: garnefeld@wiwi.uni-wuppertal.de | Phone: +49-202-439-2458 | Web
Research Focus: Customer relationship management, e-commerce, (online) word of mouth, (online) payment methods, and product returns
Industry Focus: Various industries, including telecommunication and online retailing
Frank Germann, PhD
University: University of Notre Dame
Email: fgermann@nd.edu | Phone: 574-631-4858 | Web
Research Focus: Marketing in the Top Management Team, Customer Analytics, Corporate Social Responsibility, Brands
Industry Focus: Various Industries
Markus Giesler, PhD
University: York University
Email: markus@bigdesignlab.com | Phone: 647-274-4807 | Web
Research Focus: Consumer culture, market creation/evolution, customer experience design
Industry Focus: Various, technology, retailing, pharmaceutical, platforms
Ashley Goreczny, PhD
University: Iowa State University
Email: goreczny@iastate.edu | Phone: 515-294-3824 | Web
Research Focus: Sales Management, Sales and Marketing Strategies, and Customer Relationship Management
Industry Focus: Sales Management and Selling Strategies
Rajdeep Grewal, PhD
University: University of North Carolina
Email: Rajdeep_Grewal@kenan-flagler.unc.edu | Phone: 919-962-2149 | Web
Research Focus: empirically modeling strategic marketing issues
Industry Focus: industrial sectors, airlines, automobile
Dhruv Grewal, PhD
University: Babson College
Email: dgrewal@babson.edu | Phone: 781-239-3902 | Web
Research Focus: Pricing, retailing management, innovative technology, social media and e-commerce
Industry Focus: Retailing, services
Flora F. Gu, PhD
University: Hong Kong Polytechnic University
Email: msfgu@polyu.edu.hk | Phone: +852-27664017 | Web
Research Focus: Marketing strategy, interorganizational relationships, international marketing, digital marketing
Industry Focus: B2B, distribution, platforms.
Colleen Harmeling, PhD
University: Florida State University
Email: charmeling@fsu.edu | Phone: 850-644-7449 | Web
Research Focus: marketing strategy, relationship marketing, channels, customer engagement
Industry Focus: retail, business-to-business channels, not-for-profit, services
Nathaniel Hartmann, PhD
University: University of Hawaii
Email: nnhartma@hawaii.edu | Phone: 808-956-6607 | Web
Research Focus: Salesperson performance, hiring and training of salespeople, sales management, buyer-seller relationships
Industry Focus: Business-to-business, financial services, insurance, consumer goods
Kelly Haws, PhD
University: Vanderbilt University
Email: Kelly.haws@owen.vanderbilt.edu | Phone: 615-322-2322 | Web
Research Focus: Food Labeling and Marketing, Self-Control, Sensory Marketing
Industry Focus: Food Production and Retailing, Restaurants, Other Retail Stores, Services
Jan B. Heide, PhD
University: University of Wisconsin-Madison
Email: jan.heide@wisc.edu | Phone: 608-262-5224 | Web
Research Focus: Marketing channels, B2B relationships, alliances
Industry Focus: B2B, various industries
Conor Henderson, PhD
University: University of Oregon
Email: conorh@uoregon.edu | Phone: 541-346-2839 | Web
Research Focus: customer loyalty, sponsorship and sports marketing
Industry Focus: technology, services, entertainment and sports, online retail
Kelly Hewett, PhD
University: University of Tennessee
Email: khewett@utk.edu | Phone: 865-974-1656 | Web
Research Focus: Marketing strategy, global marketing, performance impact of firm activities to develop, leverage or protect brand assets
Industry Focus: Various industries
Sebastian Hohenberg, PhD
University: University of Texas at Austin
Email: sebastian.hohenberg@mccombs.utexas.edu | Phone: 512-232-4844 | Web
Research Focus: marketing strategy, innovation & new technologies, sales strategy & steering, and marketing management
Industry Focus: automotive, chemicals, building and construction, and manufacturing
Mark B. Houston, PhD
University: Texas Christian University
Email: m.b.houston@tcu.edu | Phone: 817-257-4889 | Web
Research Focus: B2B relationships and interactions, business buyer behavior, B2B innovation
Industry Focus: Entertainment industry expertise, various industries
John Hulland, PhD
University: University of Georgia
Email: jhulland@uga.edu | Phone: 724-766-1465 | Web
Research Focus: Varied
Industry Focus: Various industries
Tomas Hult, PhD
University: Michigan State University
Email: hult@msu.edu | Phone: 517-353-4336 | Web
Research Focus: global strategy, supply chain, marketing strategy, global marketing
Industry Focus: Business-to-Business and industrial
Subin Im, PhD
University: Yonsei University
Email: imsubin@yonsei.ac.kr | Phone: +82-2-2123-6566 | Web
Research Focus: New product development and innovation strategy, creativity, adoption of innovation, start-ups, entrepreneurship, cross-functional teams, design marketing, knowledge management
Industry Focus: Business-to-business firms in high-tech industry, business-to-consumer firms in global, multi-cultural markets.
Shelly Jain, PhD
University: University of Washington
Email: spjain@uw.edu | Phone: 206-221-2946 | Web
Research Focus: branding, cross-cultural consumer behavior, advertising
Industry Focus: business-to-consumer
Bernard Jaworski, PhD
University: Claremont Graduate University
Email: bernie.jaworski@cgu.edu | Phone: 213-706-6012 | Web
Research Focus: Building Market-Driven Organizations, Embedding Marketing Capabilities within Firms, and Organic Growth
Industry Focus: Life Sciences, High Technology, B2B, and Professional Service Firms
Ryoo Jun Hyun Joseph, PhD
University: City University of Hong Kong
Email: jhryoo@cityu.edu.hk | Phone: +852 34427240 | Web
Research Focus: unstructured data, machine learning, online word of mouth
Industry Focus: Various industries
Brett W. Josephson, PhD
University: George Mason University
Email: bjosephs@gmu.edu | Phone: 703-993-4207 | Web
Research Focus: Political Marketing, Government Contracting, Business-to-Government Relationships, Lobbying
Industry Focus: Business-to-business firms in high-tech and commodity industries
Vamsi Kanuri, PhD
University: University of Notre Dame
Email: vkanuri@nd.edu | Phone: 574-631-2399 | Web
Research Focus: marketing strategy, marketing-mix decision models, marketing analytics, services, pricing
Industry Focus: Business-to-Consumer, Business-to-Business, nonprofit and education
Constantine S. Katsikeas, PhD
University: University of Leeds
Email: buscsk@leeds.ac.uk | Phone: +44-0-113-343-2624 | Web
Research Focus: Global marketing and exporting, sales management, cross-border relationships, strategic alliances, and competitive strategy
Industry Focus: Various industries
Youngchan Kim, PhD
University: Yonsei University
Email: youngkim@yonsei.ac.kr | Phone: +82-2-2123-5468 | Web
Research Focus: Customer Value Management, Customer Satisfaction, B2B Marketing and Sales force Management, Quantitative Data Analysis (Bayesian Methodology), Spatial Modeling
Industry Focus: Market Expansion Strategy, Customer Value Marketing Strategy, B2B Marketing and Digital Communication, Market Demand Prediction, Market Segmentation
Ajay K. Kohli, PhD
University: Georgia Institute of Technology
Email: ajay.kohli@scheller.gatech.edu | Phone: 404-894-4353 | Web
Research Focus: market orientation, customer solutions, sales management, brand management
Industry Focus: broad (B2B, B2C, services)
Irina V. Kozlenkova, PhD
University: University of Virginia
Email: irinak@virginia.edu | Phone: 812-454-2351 | Web
Research Focus: Marketing strategy, marketing channels, relationship marketing, healthcare marketing
Industry Focus: Various industries
V. Kumar, PhD
University: Georgia State University
Email: vk@gsu.edu | Phone: 404-413-7590 | Web
Research Focus: new product management, marketing models, database marketing, customer relationship management, marketing intelligence, marketing strategy
Industry Focus: brand and customer management