About SAMS Institute™
LINKING BUSINESS &
ACADEMICS FOR KNOWLEDGE™
- Generating sales and marketing knowledge
- Improving the performance of our partners
- Generating high impact academic research
- Advancing the marketing strategy academic domain
I have been an Advisory Board member since the center was founded and I am impressed at how effective their global team of researchers are at working with firms to help solve their sales and marketing challenges. The center produces truly useful, practical and high impact research using real data, deep analytical insights and creative problem solving that head-on addresses hard, strategic problems. I am surprised more CMO’s don’t take advantage of university researchers for their research and training needs.