About SAMS Institute

Our Mission



  • Generating sales and marketing knowledge
  • Improving the performance of our partners
  • Generating high impact academic research
  • Advancing the marketing strategy academic domain

Who We Are

An institute comprised of the voluntary association of professors interested in facilitating the linkages between academia and business in the domain of sales and marketing strategy.

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I have been an Advisory Board member since the center was founded and I am impressed at how effective their global team of researchers are at working with firms to help solve their sales and marketing challenges. The center produces truly useful, practical and high impact research using real data, deep analytical insights and creative problem solving that head-on addresses hard, strategic problems. I am surprised more CMO’s don’t take advantage of university researchers for their research and training needs.

Elissa Fink
Elissa FinkChief Marketing Officer at Tableau