Global Advisory Board

The SAMS Institute is advised by a diverse group of global business, academic, and community leaders. They provide insight into sales, marketing, and other issues facing our key stakeholders to ensure the institute remains responsive to our communities’ needs. Serving on the board also gives leaders the opportunity to share their knowledge and expertise with others in a way that will positively impact students, businesses, and society as a whole.

Michael Bronsdon

Enablement Leader, Microsoft-Adobe Partnership at Adobe

Seattle, WA

Michael Bronsdon is a senior director of worldwide sales training in the Sales, Marketing, and Services Group at Microsoft. His team is responsible for all of the product training for the Microsoft sales force. Prior to joining SMSG-R in 2010, he managed technical readiness for the Unified Communications Business Group. Michael joined Microsoft in 1995 as a product manager for electronic books and multimedia products in Microsoft Press. He then spent four years in the Developer Division, where he managed the MSDN Subscriptions business, and helped launch Visual Studio 2005. Prior to joining Microsoft, Bronsdon worked for eight years in the publishing industry in sales and marketing positions. A Seattle native, he holds Bachelor of Arts (History) and Master of Business Administration degrees from the University of Washington. He is an active skier, boater, and photographer, and enjoys exploring the Northwest with his wife and two sons. He resides in Seattle.

Charlie Cole

Global Chief eCommerce Officer at Samsonite, Chief Digital Officer at Tumi and active advisor

Seattle, WA

Charlie Cole joined TUMI in 2015 as the Company’s Chief Digital Officer. In this role, Mr. Cole is responsible for overseeing and developing the brands’ national and international e-commerce and digital platforms. Since Samsonite’s acquisition of Tumi in 2016, Charlie has also taken the role of Global Chief eCommerce Officer for Samsonite Corporation – which includes oversight of global strategy for brands such as Samsonite, American Tourister, Hartmann, Gregory, High Sierra and others.
Mr. Cole brings a mix of entrepreneurial and institutional knowledge to the Company with success in both fields, and a focus on creating structures to empower creativity driven by energy and objectivity. Prior to joining TUMI, Mr. Cole held various leadership positions, including serving as CEO of The Line, and head of e-commerce for Lucky Brand and Schiff Nutrition, the largest acquisition of a VMS company in the history of Wall Street.

Reed Cundiff

General Manager, Customer & Market Research, Microsoft Corporation

Seattle, WA

Reed joined Microsoft in 2005 and led the development of Microsoft’s first Customer Research System, a portfolio of market research methodology best practices designed to answer critical business questions at each stage of a product’s development, go-to-market and in-market lifecycle. Reed is currently the General Manager of Microsoft’s Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. During his time in this role, Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders. Prior to joining Microsoft, Reed was a market analyst with Gartner and The Yankee Group, focused on Enterprise Resource Planning, Supply Chain Management and Administrative Applications. He is a graduate of Wesleyan College with BA in Pre-Industrial European History. Reed and his wife Kelly live in Bellevue with their two children and enjoy a variety of outdoor sports and activities in the Pacific Northwest.

Tim Evenson

Sr. Dir. of Sales, Americas for Microsoft Financing

Seattle, WA

Tim Evenson is currently leading all sales activities for the Philips Diagnostic Imaging and Patient Monitoring businesses in the Pacific Northwest. He works closely with healthcare institutions in Washington, Oregon and Hawaii to create and deliver innovative solutions to the challenges facing the healthcare industry today. Over his 27 year career, Tim has held a variety of leadership positions in sales, marketing and finance, primarily in the healthcare and IT industries. The majority of his career has been in the Equipment Financing business, providing financial solutions for customers acquiring the IT or healthcare technology they need to meet their customers’ needs. Tim has been with Philips Healthcare since 2002, when he joined the company to help launch Philips Medical Capital (PMC). PMC is a joint venture between Philips Healthcare and De Lage Landen, a Dutch leasing company owned by RaboBank. In the 12 years since PMC was founded, Tim led the Sales and Marketing efforts of the company to produce over $3 billion in financing volume. Prior to joining Philips, Tim worked for Dell Financial Services (DFS), where he arranged over $500MM in lease financing for laptops, desktops and servers for Boeing. Before DFS, Tim was a member of a 5 person team at MetLife Capital that specialized in cross-border, large ticket leverage lease financing. His primary responsibility was pricing highly complex financing transactions for aircraft, rail cars, and manufacturing facilities around the world. Tim’s career started as a credit analyst for NCR Credit Corporation in Dayton, OH, where he progressed through the ranks to move from credit into sales. Those years of working closely with customers to understand their business and financial needs and develop solutions that helped solve their challenges laid the foundation for his entire career. At Philips Healthcare and PMC, Tim has worked closely with the University of Washington’s Foster School of Business MBA Intern program since 2007. He has also served for 8 years as a mentor for 1st and 2nd year MBA students, and is proud that several of his former mentees are now full-time employees at Philips Healthcare. Tim earned his MBA from the American Graduate School of International Management (Thunderbird campus) with a concentration in International Finance and Spanish. He also has an undergraduate degree in Economics from the University of Nebraska in Lincoln. Tim and his wife Karen live in Sammamish, Washington with their daughter, Claire, and their son, Alex. When not working, Tim loves to fly fish and coach youth sports.

Richard Fabian

CEO, Fuji Film Sonosite

Seattle, WA

As Former Vice President of Image Systems Marketing, Rich Fabian led all demand generation activities for the largest business group in Royal Philips. The Imaging Systems Business Group consists of Interventional X-ray, Ultrasound, Diagnostic X-ray, CT, MRI, PET/CT, SPECT, and IntelliSpace Portal. Rich’s career has progressed at Philips where he has held various leadership positions. Prior to his current position, he was the VP and General Manager for the global Nuclear Medicine Business Unit. He also led sales and marketing for the largest business unit in Imaging Systems–responsible for Interventional X-ray, Surgery, and Diagnostic X-ray. Under his leadership, the business grew significant market share in a period of four years. He brings years of medical experience from STERIS Corporation in Mentor, Ohio, the world leader in infection prevention and surgical support products, where he served in many capacities, including Financial Controller and VP of Operations. At Philips Healthcare, Rich has been the Executive Sponsor of the University of Washington’s Foster School of Business MBA Intern program since 2004–hiring over 50 interns over the past 8 years that led to over 35 full-time positions at Philips. He is a member of the Foster’s Business School Advisory Board as well as a mentor for 1styear students.
Rich earned his MBA from the University of Pittsburgh where he concentrated in marketing and finance. His undergraduate degree in Economics is from the University of Michigan where he distinguished himself as a two-time Big Ten swim team champion. A resident of Sammamish, Washington, Rich and his wife, Suzette, have two daughters (Becca and Ashely). In his spare time, Rich still swims on a Masters Swim team and plays blues and classic rock guitar.

Elissa Fink

Chief Marketing Officer, Tableau Software

Seattle, WA

Elissa Fink is Tableau Software’s Chief Marketing Officer. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development. Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, now owned by Equifax. She has also served in executive positions at Tele Atlas (acquired by TomTom), TopTier Software (acquired by SAP), and Nielsen/Claritas. Elissa also sold national advertising for the Wall Street Journal. She’s a frequent speaker and has spoken at conferences including the DMA, NCDM, PSAMA and others. Elissa is a graduate of Santa Clara University and holds an MBA in Marketing and Decision Systems from the University of Southern California. In 2013, Elissa joined the Board of the Washington Technology Industry Association (WTIA). Elissa first discovered Tableau late one afternoon at her previous company. Three hours later, she was still “at play” with her data. “After just a few minutes using the product, I was getting answers to questions that were taking my previous company’s programmers weeks to create. It was instantly obvious that Tableau was on a special mission with something unique to offer the world. I just had to be a part of it.”

Filip Francke

CEO, Ravensburger North America

Seattle, WA

Filip’s career is built on making connections and providing choice. He develops and executes action plans that deliver products and services to end-users through indirect and direct sales and communication channels. He created his first go-to-market (GTM) strategy as Head of Sales for a logistics start-up, Envirotainer Inc., in Los Angeles. While there, he connected Envirotainer with customers that needed to deliver temperature sensitive products, from pineapples to vaccines. After leaning to surf and apply sunscreen, Filip moved back home to Sweden to work for Scandinavian Airlines (SAS). While there he held several roles that expanded consumer choice. As Vice President of Customer Loyalty, he helped SAS elevate and adapt its GTM strategy for multichannel marketing in the emerging digital age. Filip then moved to Belgium to run the dishwasher business for Electrolux Home Appliances and lead a team of engineers from all over Europe. He eventually became CEO of Electrolux for the Belgium, Netherlands and Luxembourg (Benelux). Those experiences provided a deep-dive into the challenges and opportunities businesses face in operating across culturally diverse markets. From Brussels, Filip moved to Seattle to take his current role as the US & South America Vice President and GM of outdoor juggernaut Helly Hansen. Filip is adapting B2B and B2C strategies to the rapid changes in consumer behavior and retail, and also having a lot of fun testing products while sailing and skiing. Filip, a Swede, met his American wife, Glory in a bar in Dallas. Their three kids were born in Sweden, spent 6 years in Brussels, and now live in Seattle, the sunniest place the family has called home. Together they love to bike, ski, climb and hike all over the Pacific Northwest. Filip is a graduate of Uppsala University & Grenoble Ecole Superieur de Commerce with a BA in Business and the History of Economics.

Travis Gelbrich

Managing Director, Guest Experience & Design Alaska Airline

Seattle, WA

Travis has spent his entire career helping and advocating for customers. During 20 years at Microsoft, he held multiple roles focused on customer service, experience and advocacy. This included leading teams focused on Microsoft Store support, Windows and Office product activation, and Answer Desk support offerings. Recently, Travis joined Alaska Airlines as Managing Director, Guest Experience & Design where he is responsible for customer insights and improving the customer experience.

Pam Greer

Vice President Global Consumer & Partner Insights, Starbucks

Seattle, WA

Pam Greer joined Starbucks in 2011 and is currently the vice president of global consumer and partner insights and a member of the Starbucks global strategy leadership team In this role Pam and her team lead marketing and partner (i.e., employee) research for Starbucks. The global consumer and partner insights team works closely with business teams throughout the company and across the globe to bring the consumer, customer, and employee perspectives into decision making. The research around consumer and customers supports decision making in product development, marketing and loyalty programs, customer service requirements, and store environment. The team’s work in the employment insights space provides perspectives on the evolution of the workforce, employee engagement, and employment value proposition. Pam’s career in insights spans over 20 years and includes insights roles at Leo Burnett, Universal Studios, The Walt Disney Company and Mattel Inc. Pam has a BA from Beloit College in Government and Sociology and an MA from Northwestern University in Political Science. She lives on Mercer Island with her husband Jay and their three children Kate, Matthew, and Sam.

Ajay K. Kohli

Regents’ Professor and Gary T. and Elizabeth R. Jones Chair

Atlanta, GA

Ajay K. Kohli is Regents’ Professor and Gary T. and Elizabeth R. Jones Chair at Georgia Tech’s Scheller College of Business. He previously taught at Emory University, Harvard Business School and The University of Texas at Austin, and at several prestigious universities outside the US.

His research focuses on market orientation, customer solutions, sales management and B2B marketing.

Dr. Kohli has received three honorary doctorates, and is an AMA Fellow, EMAC Fellow, and ISBM Fellow. He is a former Editor-in-Chief of the Journal of Marketing, and currently serves as Associate/Area Editor of Journal of Marketing, Journal of Marketing Research, and International Journal of Research in Marketing.  

He has received several career contribution awards including the prestigious Paul D. Converse award and the AMA/McGraw Hill/Irwin Award. His research has been recognized with several long-term impact awards including the Sheth Foundation / Journal of Marketing award (twice), and the ISBM-David T. Wilson-Sheth Foundation award.

Dr. Kohli worked in industry for six years in sales/distribution management, and in marketing strategy consulting. He has consulted with several companies including 3M, Accenture, Coca-Cola, Dow Chemical, Halliburton, IBM, Texas Instruments, and the World Bank among others. 

Brad McMullen

Vice President of North America Sales, Boeing Commercial Airplanes

Seattle, WA

Brad McMullen manages the relationships with all of Boeing’s airline customers in the United States and Canada. As vice president of North America Sales for Boeing Commercial Airplanes, he leads the sales of Boeing airplanes and services to customers throughout the region. Before assuming his current position in August 2012, McMullen was vice president, Sales for Australia, Japan, New Zealand and the Pacific Islands. He assumed that role after serving as sales director for All Nippon Airways (ANA). He joined Sales 11 years ago and has been responsible for a variety of customers in the Americas and Leasing Sales Groups. Prior to joining the Sales organization, McMullen was a financial analyst in Boeing Commercial Airplanes’ Marketing organization, supporting sales campaigns throughout Asia, Europe and the Americas. He also supported the development of U.S. Export-Import Bank studies to help Boeing customers obtain financing for their Boeing airplane purchases. McMullen joined Boeing in 1990 as a financial analyst in the Supplier Management organization. Early in his career, he managed a group responsible for product development estimating and business case analysis for new and derivative wide-body airplane programs. Subsequently, he managed the Finance organization on the 747-500/600 Program as well as the Change Estimating organization spanning all wide-body aircraft. McMullen is a 1990 graduate of the University of Puget Sound’s Business Leadership Program, earning a Bachelor of Arts degree in Finance. In 2002 he was awarded an M.B.A. from the University of Washington, graduating Magna Cum Laude.  In 2005, he completed the Advanced Management Program from the Wharton School at the University of Pennsylvania.

Werner Reinartz

Chaired Professor of Retailing and Customer Management and Director of Center for Research in Retailing (IFH) at the University of Cologne

Cologne, Germany

Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Furthermore, he is the director of Center for Research in Retailing (IFH), one of the largest applied research centers in the Faculty of Management and Economics. Furthermore, he is the speaker of the research initiative “Digital Transformation and Value Creation” at the Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).

His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer management, digital transformation and channel management. In particular, he is interested in the questions of how firms can compete successfully in mature markets, marketing mix efficiency and effectiveness, and the successful management of lasting, profitable customer relationships. In terms of research productivity, he has been ranked among the top 2.5% of scholars in the world and he has been ranked as the #1 scholar outside the US in citations in the top marketing journals from 2003-2012.

His research work has been recognized with major academic awards, such as the AMA Doctoral Dissertation Competition, the Don Lehmann Award for the Best Dissertation-Based Research Paper, twice the MSI/Paul Root Award, finalist for the O’Dell Award, and the Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in the top journals of the field. In addition, his research was presented in five different feature articles in Harvard Business Review. He is currently the co-editor of the International Journal of Research in Marketing (IJRM) and has been a longstanding member on the editorial boards for many top journals.

Professor Reinartz has worked with a large number of international companies such as for example IBM (Germany), Allianz (Germany), the Cora Group (France), GfK (Germany), ABN AMRO (Netherlands), METRO (Germany), Henkel (Germany), AKBANK (Turkey), Comdirect Bank (Germany), CGG (France), The Nielsen Company (Germany) and ThyssenKrupp (Germany). In addition, he has conducted extensively executive training programs for many Fortune500 and EuroStoxx50 companies. Prior to his academic career he has worked in international wholesale distribution and sales.

Roland Rust

Distinguished University Professor, David Bruce Smith Chair in Marketing, and Executive Director of the Center for Excellence in Service & Center for Complexity in Business

College Park, MD

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of the Center for Excellence in Service. He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Centre for Corporate Reputation (UK).  His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, the EMAC Distinguished Marketing Scholar Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, Fellow of the American Statistical Association, as well as the top career honors in service marketing, marketing research, marketing strategy, and advertising, and honorary doctorates in economics from the University of Neuchatel (Switzerland) and the Norwegian School of Economics.  He was one of the inaugural honorees in the American Marketing Association’s Marketing Legends video series, and one of the inaugural AMA Fellows.  He has won best article awards from five different journals, including four best article awards from the Journal of Marketing, as well as the Berry/AMA Book Award for the best book in marketing.  He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and served as Editor of the International Journal of Research in Marketing (IJRM).  He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Starwood, Tata, Unilever, and USAA.  A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame. He has coached one age group world champion and several age group national champions in track and triathlon. 

Paul Santarelli

Vice President of Sales, PitchBook

Seattle, WA

Paul Santarelli is the VP of sales at PitchBook, where he manages all aspects of sales for a team of 250+ professionals – and growing. This involves planning and delivering PitchBook’s sales quota, building and developing accounts managers and implementing prospect acquisition and customer growth campaigns. He also partners with marketing, product and other internal groups to drive test, measure, and execute tactical sales plans and develop product improvement ideas. Under his leadership, PitchBook has consistently exceeded sales goals and forecasts. Previously, Santarelli was the manager of Inside Sales at PitchBook, in charge of overseeing sales training and developing a sales pipeline. Before that, he was a director of business development at PitchBook, where he was responsible for the identification, qualification and onboarding of new PitchBook clients. Santarelli received an MBA from The A.B. Freeman School of Business at Tulane University where he specialized in Finance and International Business, and a Bachelor of Science from The University of Miami. He is a member of the Beta Gamma Sigma honors society.

Mark White

President, content26

Seattle, WA

Mark White is the President and a founding member of content26, a Seattle-based agency that provides e-commerce content marketing and consulting for several of the world’s leading brands. He has overseen the growth of content26 from a small, independent subcontractor to one of the industry’s leading ecommerce content marketers. Content26’s clients include Unilever, Johnson & Johnson, Newell-Rubbermaid, Moen, and many other recognized brands across several verticals. Mark has expanded the company’s operations to include partnerships in Poland and Pakistan, and oversees the company’s business and production operations. He is also leading content26’s partnership initiatives, as the company expands its global marketing solutions. He has spoken widely at industry conferences. Mark received his B.A. from Williams College and Masters from the University of Washington. He is an avid reader, hiker and father. He lives in Shoreline, Washington with his wife, Tamara, and two elementary-school children, Lucas and Cassandra.

Gil Wootton

Seattle Location Managing Director, Accenture

Seattle, WA

Gil is the Seattle Office Managing Director responsible for the Pacific Northwest. Gil leads approximately 1,500 professionals and is responsible for managing the local business, expanding the company’s civic presence and fostering employee engagement. Gil is in his 25th year with Accenture. In addition to serving as head of the Seattle office, Gil is also client account lead for two of Accenture’s key clients in Seattle, and has responsibility for the Communications, Media and Technology (CMT) local market industry team. He has been on the Board of Directors and Executive Committee for the Washington Technology Industry Association for the past ten years. Gil has worked extensively in the Seattle local market over his career, engaging with companies including Expedia, Microsoft, Boeing, Univar, Isilon (EMC), T-Mobile, Paccar, and others. His primary experience is in broad-scale transformation including Sales & Marketing, Finance and Information Technology. He has notable awards and articles regarding Finance and Accounting Business Process Transformation and Outsourcing. Gil is also active in several charities involving food allergies, such as the Food Allergy & Anaphylaxis Network. A graduate of the University of Washington (BS in Mechanical Engineering), Gil and his wife, Carolyn, have three children and are avid snow and water skiers.