University of Washington 
Center for Sales and Marketing Strategy

  • Financial times ranks Foster 3rd in World in Research
  • Top MBA Program - ranked 3rd to 10th across different sources (Economist, FT)

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Robert W. Palmatier, PhD

Research Director

Michael G. Foster School of Business

University of Washington
418 Paccar Hall, Box 353226
Seattle, WA 98195


“The Center of Sales and Marketing Strategy and their research director, Professor Palmatier, have helped many firms improve their performance across a diverse set of business issues. Their low-cost structure and willingness to work on emerging marketing issues make them a good partner for many managers.”

Gil Wootton
Gil WoottonSeattle Office Managing Director, Accenture