University of Cologne 
Center for Research in Retailing (IFH e.V.)

IFH Associates

The IFH Association has been operating as a non-profit organization since 1929 positioning itself at the interface between research and practice. It promotes the mutual exchange of knowledge between academia and commerce in practice. The exchange is active and dynamic through close networking ties and regular discussions. The IFH Association's goal is to take knowledge gained from research and apply it for the benefit of the retail commerce sector and its stakeholders. It does this primarily through closely cooperating with the University of Cologne's Department of Retailing and Customer Management. In this way, IFH Associates gain from original research, databases of knowledge, events and lectures.

IFH Associates include retailers and manufacturers, service providers, professional associations, chambers and public institutions. The board of the IFH Associates comprises renowned figures from the German retail sector.

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Werner Reinartz, PhD

Research Director

University of Cologne

University of Cologne
WiSo Building Room 416, Universitätsstraße 24
50931 Cologne