City University of Hong Kong
Sales and Marketing Consulting Unit (SMCU)
- 4th worldwide in the “Top 50 under 50” university ranking (QS)
- 36th worldwide in the UTD Top 100 Business School research ranking
- A key business education hub — in China for the world
- A unique hub for both global and local businesses across different sectors to leverage on researchers’ expertise and for academics to work on real business problems concerning Chinese and Asian markets.
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Forrest YANG Zhilin, PhD
ProfessorSales and Marketing Consulting Unit (SMCU),
Department of Marketing
Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong
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Vivian Xu Zheng, PhD (Associate Director)
Associate ProfessorSales and Marketing Consulting Unit (SMCU),
Department of Marketing
Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong
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Esterina Nervino, PhD (Associate Director)
Assistant ProfessorSales and Marketing Consulting Unit (SMCU),
Department of Marketing
Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong
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