City University of Hong Kong 

Sales and Marketing Consulting Unit (SMCU)

  • 4th worldwide in the “Top 50 under 50” university ranking (QS)
  • 36th worldwide in the UTD Top 100 Business School research ranking
  • A key business education hub — in China for the world
  • A unique hub for both global and local businesses across different sectors to leverage on researchers’ expertise and for academics to work on real business problems concerning Chinese and Asian markets.

Forrest YANG Zhilin, PhD

Professor

Sales and Marketing Consulting Unit (SMCU),
Department of Marketing

Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

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Forrest.Yang@cityu.edu.hk

+852 34424644

Vivian Xu Zheng, PhD (Associate Director)

Associate Professor

Sales and Marketing Consulting Unit (SMCU),
Department of Marketing

Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

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xuzheng@cityu.edu.hk

+852 3442 9911

Esterina Nervino, PhD (Associate Director)

Assistant Professor

Sales and Marketing Consulting Unit (SMCU),
Department of Marketing

Room 10-200, 10/F, Lau Ming Wai Academic Building, City University of Hong Kong,
83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong

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e.nervino@cityu.edu.hk

+852 34428732