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The researchers from the SAMS Institute have worked on a number of big data analytics projects at Microsoft, and I have been impressed with the quality of their modeling and business understanding. I think many insights organizations could benefit from partnering with researchers from leading universities.

I especially like how SAMS is able to align international researchers with deep knowledge about our specific research questions, rather than using the same researcher for every business problem.  It helps us access thought leadership across multiple domains.

Dr. Palmatier is an effective expert witness in the sales and marketing domain. I especially like that his background includes both executive business experience as well as an exceptional academic practice.

After working with Dr. Palmatier and other researchers at SAMS for many years we have learned many new sales and marketing insights that have been helpful to Boeing. More firms should build bridges with academics for research and training as they bring a different perspective to business issues.

Too often senior managers overlook the world-class resources available from academic research universities. The SAMS Institute provides a global platform to identify professors with expertise on almost any sales and marketing topic.

I have been an Advisory Board member since the center was founded and I am impressed at how effective their global team of researchers are at working with firms to help solve their sales and marketing challenges. The center produces truly useful, practical and high impact research using real data, deep analytical insights and creative problem solving that head-on addresses hard, strategic problems. I am surprised more CMO’s don’t take advantage of university researchers for their research and training needs.