Sales & Marketing Training

Sales and Marketing Training for Business Professionals

  • Mix and match training topics based on needs
  • Customized to your industry and firm

Various Training Options and Formats

  • Three hours to multi-day sessions
  • Lectures, hands on workshops, cases, breakout sessions, simulations, or war games
  • Keynote speakers or moderators for sales and industry meetings

View Illustrative Projects

Teaching Expertise and Past Topics Include:

  • Acquisition, Expansion, and Retention Strategies: Based on Data Analytics
  • Customer Experience and Engagement Strategies
  • Customer Privacy as a Marketing Strategy
  • Design and Implementing Brand Strategies
  • Design and Implementing Customer-Centric Strategies
  • Designing and Implementing Loyalty Programs
  • Designing and Implementing Omni-Channel Strategies
  • Marketing Analytics
  • Marketing Channel Strategies
  • Marketing Strategy: Based on First Principles and Data Analytics
  • Product and Service Innovations
  • Relationship Marketing in a Digital Age
  • Relationship Marketing Strategies to Enhance Performance
  • Sales Management and Data Analytics
  • Segmentation, Targeting, and Positioning Strategies

After working with Dr. Palmatier and other researchers at SAMS for many years we have learned many new sales and marketing insights that have been helpful to Boeing. More firms should build bridges with academics for research and training as they bring a different perspective to business issues.

Brad McMullen
Brad McMullenVice President Sales, The Boeing Company

Too often senior managers overlook the world-class resources available from academic research universities. The SAMS Institute provides a global platform to identify professors with expertise on almost any sales and marketing topic.

Rich Fabian
Rich FabianCEO, Fuji Film Sonosite