Expert Witness Services & Referrals
Expert Witness Expertise in Sales, Marketing, and Data Analytics
- Unfair and deceptive business practice including false advertising
- Trademark and copyright infringement
- Contract disputes or breach of contract
- Patent infringement
- Product, feature, and market valuation
- Privacy and data breaches
Key Capabilities and Credentials:
- 1000s of academic papers and books published
- Industry-specific knowledge in technology, retail, B2B, healthcare, food, and services
- Squirt, Eveready, and other survey studies
Expert Witness Services Performed Include:
- Analysis of case materials and development of reports, rebuttals, and visuals
- Customer and market primary and secondary research
- Emerging data privacy issues and damages
- Lost sales analysis
- Sales, marketing, and channel typical practice testimony
- Survey research and conjoint
- Analyses for valuing features, determining customer preferences, sizing markets, and estimating market shares under different conditions
- Squirt and Eveready surveys
- Regression Analyses
Dr. Palmatier is an effective expert witness in the sales and marketing domain. I especially like that his background includes both executive business experience as well as an exceptional academic practice.
