Expert Witness Services & Referrals

Expert Witness Expertise in Sales, Marketing, and Data Analytics

  • Unfair and deceptive business practice including false advertising
  • Trademark and copyright infringement
  • Contract disputes or breach of contract
  • Patent infringement
  • Product, feature, and market valuation
  • Privacy and data breaches

Key Capabilities and Credentials:

  • All experts have met Daubert standard
  • 1000s of academic papers and books published
  • Industry-specific knowledge in technology, retail, B2B, healthcare, food, and services

View Illustrative Projects

Expert Witness Services Performed Include:

  • Analysis of case materials and development of reports, rebuttals, and visuals
  • Customer and market primary and secondary research
  • Emerging data privacy issues and damages
  • Lost sales analysis
  • Sales, marketing, and channel typical practice testimony
  • Survey research and conjoint analyses for valuing features, determining customer preferences, sizing markets, and estimating market shares under different conditions

Dr. Palmatier is an effective expert witness in the sales and marketing domain. I especially like that his background includes both executive business experience as well as an exceptional academic practice.

Avi J. Lipman, AttorneyMcnaul, Ebel, Nawrot & Helgren PLLC