Expert Witness Services & Referrals

Expert Witness Expertise in Sales, Marketing, and Data Analytics

  • Unfair and deceptive business practice including false advertising
  • Trademark and copyright infringement
  • Contract disputes or breach of contract
  • Patent infringement
  • Product, feature, and market valuation
  • Privacy and data breaches

Key Capabilities and Credentials:

  • 1000s of academic papers and books published
  • Industry-specific knowledge in technology, retail, B2B, healthcare, food, and services
  • Squirt, Eveready, and other survey studies


Expert Witness Services Performed Include:

  • Analysis of case materials and development of reports, rebuttals, and visuals
  • Customer and market primary and secondary research
  • Emerging data privacy issues and damages
  • Lost sales analysis
  • Sales, marketing, and channel typical practice testimony
  • Survey research and conjoint 
  • Analyses for valuing features, determining customer preferences, sizing markets, and estimating market shares under different conditions
  • Squirt and Eveready surveys
  • Regression Analyses

Dr. Palmatier is an effective expert witness in the sales and marketing domain. I especially like that his background includes both executive business experience as well as an exceptional academic practice.

Avi J. Lipman, AttorneyMcnaul, Ebel, Nawrot & Helgren PLLC