Desktop Menu
University Centers
Researchers
Resources
Resources Menu
Research Papers
Sales & Marketing Books
Teaching Resources
Research Blog
Advisory Board
Services
Services Menu
Collaborative Research & Consulting
Sales & Marketing Training
Expert Witness Services & Referrals
Events
About
Contacts
Mobile Menu
University Centers
Researchers
Resources
Research Papers
Sales & Marketing Books
Teaching Resources
Research Blog
Advisory Board
Services
Collaborative Research & Consulting
Sales & Marketing Training
Expert Witness Services & Referrals
Events
About
Contacts
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets