A research-based guidebook that takes a different approach by, 1) organizing the processes and tools around First Principles to give managers a structured framework for developing effective strategies...Keywords: Marketing, MeasurementMay 1, 2018View More
Data breach. The thought alone can send us into a panic of existential dread. It’s the unavoidable byproduct of our increasing tendency to shop and socialize online, triggering a pervasive anxiety that our identity or finances will be stolen or ...Keywords: MarketingJuly 15, 2017View More