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New Addition to Forbes 2018 Summer Reading List

A research-based guidebook that takes a different approach by, 1) organizing the processes and tools around First Principles to give managers a structured framework for developing effective strategies... Keywords: Marketing, Measurement May 1, 2018 View More

The dark side of "Big Data" marketing

Data breach. The thought alone can send us into a panic of existential dread. It’s the unavoidable byproduct of our increasing tendency to shop and socialize online, triggering a pervasive anxiety that our identity or finances will be stolen or ... Keywords: Marketing July 15, 2017 View More